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The Jägermeister HausBar

Published/Aired: 
January 2015

Jägermeister: The Jägermeister HausBar

Description: 

Ambient advertisment created by Philipp und Keuntje, Germany for Jagermeister, within the category: Alcoholic Drinks.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Executive Creative Directors: Robert Müller, Diether Kerner
Creative Directors: Simon Jasper Philipp, Walter Schütz
Art Directors: Lara Blackwood, David Apel
Copywriters: Adrienne Tonner, Nike Greulich
Project Managers: Sandra Seelisch, Julia Zahn
Film Production: Philipp und Keuntje, Sirensrock, The Shack

Comments (4)

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Highest Rated

yoshi's picture
yoshi
Activity Score 56

good

中村嘉敬

kleenex's picture
kleenex
Activity Score 47559

I say it works.

seandscollins1993's picture
seandscollins1993
Activity Score 31

In this ad my Jagermeister they are effectively targeting their consumer audience, that of young/middle aged men. They use the promotional campaign ‘Hausbar’ in order to target customers who don’t normally partake in an active social life. By bringing the bar to the individual it stimulates demand from others, as many individuals want a bar delivered to their home. This is a great method to promote the brand and create buzz around the product. By entering in an online competition for the bar to be delivered to your home, to causes a large number of people to be exposed to the brands website. This will leave a long-standing image in the minds of the consumers of the brands image. This method costs the firm very little yet creates much demand for the actual product.

Sean Collins

damnson's picture
damnson
Activity Score 11517

Ok, let's be honest, those are actors.

An axe murderer of ads.

yoshi's picture
yoshi
Activity Score 56

good

中村嘉敬

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