IWC Watch: Hanging straps
The Big Pilot's Watch. Wear it here.
Images of the Big Pilot's Watch are attached to the hanging straps in busses, so anybody who wishes to can easily try on the Big Pilot's Watch, just on the way to the airplane.
Agency: Jung von Matt/Alster
Copywriter: Susanne Härtwig
Art Director: Simon Hiebl
Comments
This is very very cool! I like it! Right in target!!!
Good Job.
wow very nice
Ditto. Really smart.
Excellent. ( this means excellent in french)
Nice Job...
clap clap
Fantabulous, well made
GREAT WORK!!
OH MY GOD, THIS AMBIENT MEDIA IDEA WILL MAKE EVERYONE GO, "WHY DIDN'T I THINK OF THAT!". BRILLIANT!
Fantastic Idea. 3 Cheers for the Creators
i hate it. i dont think it works. what a terrible ad.
A very good example to show how brilliantly use an ambient media !!!
wow... goood idea~!
if they are simply cardboard cutouts stuck to the plastic straps how long would they last? I doubt the client would fork out the dough to make the moulds for these straps eh?
it is awesome, and superb idea!!!
but also i guess in real life people dont put their whole hands thru the hoop. they just hold it.
:p
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
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