IWC Watch: Hanging straps

IWC Watch: Hanging straps

The Big Pilot's Watch. Wear it here.

Images of the Big Pilot's Watch are attached to the hanging straps in busses, so anybody who wishes to can easily try on the Big Pilot's Watch, just on the way to the airplane.

Agency: Jung von Matt/Alster
Copywriter: Susanne Härtwig
Art Director: Simon Hiebl

Your rating: None Average: 9.5 (2 votes)

Comments

Submitted by Guest (not verified) on Sat, 2006-06-24 13:29.

This is very very cool! I like it! Right in target!!!

Submitted by Guest (not verified) on Sun, 2006-06-25 01:07.

Good Job.

Submitted by Guest (not verified) on Sun, 2006-06-25 21:28.

wow very nice

Submitted by feralartdirector on Mon, 2006-06-26 13:24.

Ditto. Really smart.

Submitted by Guest (not verified) on Mon, 2006-06-26 15:27.

Excellent. ( this means excellent in french)

Submitted by atilla karabay on Tue, 2006-06-27 02:13.

Nice Job...

Submitted by itchy on Tue, 2006-06-27 03:04.

clap clap

Submitted by Guest (not verified) on Tue, 2006-06-27 04:07.

Fantabulous, well made

Submitted by Guest (not verified) on Wed, 2006-06-28 07:41.

GREAT WORK!!

Submitted by Ad Fanatic who hate Rip-Offs... (not verified) on Fri, 2006-06-30 03:35.

OH MY GOD, THIS AMBIENT MEDIA IDEA WILL MAKE EVERYONE GO, "WHY DIDN'T I THINK OF THAT!". BRILLIANT!

Khalid Munshi's picture
Submitted by Khalid Munshi on Fri, 2006-06-30 15:02.

Fantastic Idea. 3 Cheers for the Creators

Submitted by mee naa moo (not verified) on Tue, 2006-07-04 05:23.

i hate it. i dont think it works. what a terrible ad.

Submitted by Vidyanath P A (not verified) on Thu, 2006-07-13 01:38.

A very good example to show how brilliantly use an ambient media !!!

Submitted by Guest (not verified) on Mon, 2006-08-07 07:00.

wow... goood idea~!

Submitted by Guest (not verified) on Tue, 2006-08-15 23:13.

if they are simply cardboard cutouts stuck to the plastic straps how long would they last? I doubt the client would fork out the dough to make the moulds for these straps eh?

Submitted by buy by bye on Tue, 2007-03-27 05:39.

it is awesome, and superb idea!!!

but also i guess in real life people dont put their whole hands thru the hoop. they just hold it.
:p