iwanttobeababy.com / Egg Baby: Wall

To promote a micro site called iwanttobecomeababy.com to lure young parents in and direct them into Egg Baby's main site.

Advertising Agency: Marta Ibarrondo, NY, USA
Creative Director / Art Director: Marta Ibarrondo
Copywriter: Bob Havlena
Released: July 2009

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alexander_bickov's picture
3279 pencils

so ...

Zeus's picture
912 pencils


ivan's picture

I just posted it to have a complete campaign, but I'm puzzled why the graffiti?

Ivan Raszl, admin of AotW

beingofageoldgrace's picture
335 pencils

i cant explain it but this is fucking genius. (no, i have nothing to do with the agency or the campain)

Guest's picture

I have no idea what this is, and the website doesn't work. In fact, you don't even have the same website on each ad. WTF?

Emanresu's picture
2150 pencils

At first I too didn't catch the 'i' but the website, http://www.iwanttobeababy.com , does indeed work. I think that this particular spot is too much of an extreme unless a giant-sized adult ran through the city at night with a few crayolas in hand. However, if you go to the website being advertised and look under the "express yourself" section, you will see slightly better executions in which I at least said to myself: OK, I can see an adult wanting to be a baby doing that one and not Spider Man.

This particular image is not mind blowing, but it is supported by the rest of the campaign. The idea as I understand it is like a child having access to crayons and markers, they are bound to doodle on any surface available to them.

Guest's picture

i think this is awesome! an adult that writes graffiti like a baby? hysterical

Guest's picture

this is very clever. great outdoor.

bad copy's picture
bad copy
808 pencils

pathetical as the whole campaign.

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