iwanttobeababy.com / Egg Baby: Coffee shop
To promote a micro site called iwanttobecomeababy.com to lure young parents in and direct them into Egg Baby's main site.
Advertising Agency: Marta Ibarrondo, NY, USA
Creative Director / Art Director: Marta Ibarrondo
Copywriter: Bob Havlena
Released: July 2009
5 Comments
What, you get a pacifier w/ a tag when you buy coffee?
Per all of these: first of all, the entire idea is lacking. IWANTOTBEABABY>COM is a bit of a disconnect w/ selling baby clothes. The real site, eggbaby, is all about baby FASHION, using environmentally friendly materials. Surely there was a better idea to get that across, instead of a TEASER campaign?
But let's pretend for a moment that the idea of "how great it is to be a baby" (in other words) is sound, and spot-on.
These executions are all very 1st round -type thinking! There are a zillion better, more fun ways to get this point across, especially via guerilla!
Not to mention the lines aren't good, and the art direction is, well, just blah.
Also, did a baby tie that knot? Wow.
Look, I hate being this negative, but I'm being honest. These are obviously two young creatives doing a freelance assignment, and good for them. But what a MISSED OPPORTUNITY this is! You HAVE to push beyond those first thoughts guys. And if you find yourself having doing something like this, something a bit "off" in terms of pure communications, you have to make sure the copy, art direction and EXECUTION are totally awesome. This fails on all fronts.
Next time?
+++
"I love some things, and don't love some other things."
I agree with sirvan
well guys, thanks for such constructive criticism! As a matter of fact I've been in advertising for 15 years, and i love the fact that you think I'm that young. It made my day.
marta ibarrondo
Wow, just logged in & feel the need to remind you all that of course it goes wthout saying that we should respect any and all comments, but Sirvan, asking if the knot looked like a baby had tied it.....with that critical eye, I would say that any and all projects must have even the smallest faults for you. Forgive the honesty......but this is my comment. I like the idea; bravo Marta. Keep up the good work; I say.
funny comment. the fact that the knot looks like a baby tied it makes it even better, after all its selling baby clothes.