To promote a micro site called iwanttobecomeababy.com to lure young parents in and direct them into Egg Baby's main site.
Advertising Agency: Marta Ibarrondo, NY, USA
Creative Director / Art Director: Marta Ibarrondo
Copywriter: Bob Havlena
Released: July 2009
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6 Comments
Ew! I hate the illustration!
No. just. . .just no,
love the illustration. funny guerrilla.
Ok... I just don't get it. Could anybody tell me, why I want to be a baby? And, I must say, that's a realy fugly illustration. Damn!
cute, but I don't know how this intends to lure parents to log into their sites
it made me laugh.