Ivity: Cardboard City

Brief Explanation: To make a cardboard city manifesto as a homage to Ivity's client brands.

Describe the brief from the client: Each year ivity celebrates its successes with their clients. In times of crisis, creativity counts even more. We need to show our clients that a crisis is not the end of the world.

Description of how you arrived at the final design: It took 5,000 m2 card, 750 bullets, 70 box cutters, 200kg of glue, 50 pistols, eight fingers cuts, 5,400 hours and an endless amount of creative energy to create the coca-cola square, the leya store with more than 200 hand-drawn books, novopca cranes, sata aircraft, sonae clouds, adega mayor wineries, a portuguese sidewalk, tables, chairs, lamps, markers and even i-pads. It was built in the ivity empty room, a world of card that declares the power of ideas over the availability of resources, that defies the crisis with an army of talent, and that reclaims that the domain of imagination.

Indication of how successful the outcome was in the market: This life size installation was created for a cycle of seminars and early year meetings we have with our clients. The result was an overwhelming reaction of awe and surprise that worked as a pr event all year long.

Advertising Agency: Ivity Brand Corp, Portugal
Chief Communications Officer: Paulo Rocha
Creative Director: Ricardo Gaspar

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