Iverhart MAX: Floor graphic
Kurt Wenner globally recognized anamorphic artist was hired to create the image that introduces the product and communicates the product benefit of protection. Worms in the foreground are intestinal parasites that the product protects against.
Agency: Calise & Sedei, Dallas, Texas, USA
Creative Director: Don Sedei
Art director: Darryl Vasilinda
Artist: Kurt Wenner