Itupava Seguros: Dog

Brief: Everyone wants a way to make the car safer. Place alarms, films, etc. But these methods, however to help prevent, not prevent vehicle theft. The best way to minimize damage is to have insurance.

Solution: We created a "pamphlet" that simulates a mad dog in the car window, as if taking care of the car. On the back is the following text: "Is there a better way to take care of your car. Insure it. "

Advertising Agency: Beats, Curitiba, Brazil
Creative Director / Copywriter: Sulivan Cruz
Art Director: Edson Vaz

5 comments

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

nice and understandable

kleenex's picture
kleenex
29454 pencils

I agree.

jdb's picture
jdb
100 pencils

Did it say "a mad dog"? Then who'll protect the owner of the vehicle against the MAD dog? Jk.

Good work...But, the dog's arms are out and the car's window is up. Need to work on it, i think.

I'm a newbie in ads. Don't take me seriously.

vlads's picture
vlads
539 pencils

funny nothing else.

marciojucah's picture
marciojucah
24 pencils

Great
Dog arms are out because it is supposed to be an open window view.
A funny way to send a message. Definitely memorable.
Nothing wrong with the ad

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