itsUrcall: Fake Memorials

Drivers who talk on cellphones R 6 times more likely 2b involved in dangerous collisions, and 23 times more likely if tex...

Guerilla - fake memorials (facing pedestrian traffic) were set up on telephone polls around Calgary, with a prompt to “voice your opinion on facebook.com/itsUrcall”

Advertising Agency: CrackerJack, Calgary, Canada
Creative: Jack Adamson
Published: April 2010

4 comments

Guest's picture
Guest

There's a thought here but this is very poorly executed. Love how the poster is strapped onto that pole all jacked up like.

MJStinson77's picture
MJStinson77
601 pencils

I Agree. This needs to be developed to the next level. Maybe the cellphone is laying on the ground like it was left there after the accident. Needs to be pushed.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Blashyrkh's picture
Blashyrkh
32701 pencils

Yeah. Good idea. Maybe execution is missing something.

Guest's picture
Guest

nic works

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