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Itau Bank: Heart Ball

Advertising Agency: Tudo, Brazil
Creative Director: Rodolfo Barreto
Creatives: Fernando Brandt, Gladys Esher
Planning Director: Cleber Paradela
Planners: Gustavo Teixeira, Leandro Gimenez
PR Planning: Renato Pezzotti
Business Director: Iron Neto
Director of Client Services: Ana Paula Pimentel
Client Services: Ana Maria Menegaldo, Renata Almeida
Production Company: Primo Comunicação & Design
Production: Jô Pereira
Promotion Manager: Rodrigo Xavier
Promotion: Fernando Mendes / Valdenir Rosa
Film Advertising Agency: Africa, Brazil
Copywriter: Aricio Fortes
Art Directors: Sergio Gordilho, Paulo Coelho
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Paulo Coelho, Aricio Fortes
Agency Producers: Rodrigo Ferrari, Alessandra Pais
Production Company: Killers
Production Services: Julia Tavares
Director: Claudio Borrelli
Sound Producer: Tesis
Sound Producers: Silvio Piesco, Marcos Vaz
Client Services: Celina Esteves, Cecilia Duarte, Heloisa Pupim, Gustavo Saab, Bruno Barella
Media: Luiz Fernando Vieira, Francisco Custódio, Paulo Ilha, Pedro Eustachio
Planners: Ana Paula Cortat, Marina Pires, Felipe Cruz
Director of Photography: Ted Abel Pedro
Executive Producers: Julia Tavares, Erika de Seta
Editor: Claudio Borrelli / Marcelo Cavalieri
Postproduction: Casablanca

4 comments

wiseoldman's picture
wiseoldman
112 pencils

Great way to explore the passion for sport.

kleenex's picture
kleenex
33776 pencils

Good concept.

kgeiger's picture
kgeiger
7173 pencils

The concept is really interesting, but this case study certainly doesn't do it justice.

Rosso's picture
Rosso
66 pencils

Great case film

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