Advertising Agency: GJP Advertising + Design, Toronto, Canada
Creative Directors: Lisa Greenberg, Trevor Schoenfeld
Art Director: Irene Pau
Copywriter: Kristofer Richardson
Photographer: Roswell Anderson
Released: May 2007
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Comments
WONDERFUL thinking.
I feel like throwing a party, now!
Fuuuuuuuwwwwweeeeeeeee...
A stroke of genius, a rare classic.
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It's only an ad.
www.aaasmith.blogspot.com
Good thinking. But wouldn't it look like a big pile of mess after the first time?
No, silly. They hire party fairies to come and roll the streamers back up.
The same party fairies that wisper in your ear the name of the store? Man that logo is small.
Me parece que algo similar se había hecho en chile....
Cool idea.
bravo. gud thinkin'
Sell the sizzle, not the steak.
creative..
* it's not how good you are. it's how good you want it to be *
yummyyyyy
Hip! Hip!
>>>> That's not an ad. THIS is an ad.
Wait for it...
Clever, clever, clever. So in your face that you'd want to throw a party!
bizkneez
Very wise. A lot surprising, indeed.
I am not sure how to say this in english, but is it easy to get the authorization from de government to do that on such a different media?
No, I dont' think it would be easy at all. I've been holding back... I'm pretty sure this was a one-off done guerilla style just to enter into awards. They probably set it up very early in the morning and waited for the first subway train to go by. It would be very distracting to drivers along Queen St W. in Toronto which is where it looks like they staged this. Not only that but the logo is so tiny, who would see it? The blast of air would last a few seconds, ten secs at most.
It's a fun idea, which might help us all out in being creative and coming up with new solutions, no doubt about that. And I'm glad that GJP is sharing it with us.
I agree with you on this, mate. These things are always happening just to enter the awards! What a pitty.
Scam!
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i would be very happy when i see this
How do the streamers get back into the vent once they've surprised a passer-by?
GReat!!! Can i get one of those???
Todos somos ignorantes, pero no todos ignoramos lo mismo.