ISSA (International Student Soccer Association): Play ball

Interactive print ad that appeared in newspapers and on campuses. The ads encourage the consumer to crumple up the soccer ball patterned ad and play a spontaneous pick up game hence spreading the love of the sport throughout the city. Download the pdf of the poster, print and play.

Advertising Agency: Palm Arnold communications, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel


jobo's picture
99 pencils

good work. Clever, fun and gets a nice message across

panasit's picture
687 pencils

Are real soccer ball really that hard to find in Canada?

This will work better for something that is more strange and exotic. But to be fair, the guy look like he has never seen a soccer ball before.

--good idea is enemy of great idea

amsterdam73's picture
374 pencils

...seen a thing like this in Cannes for Nike about 8 years ago

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