Israel Cancer Association: Unknown stain

If you see an unidentified stain on your body, go see a dermatologist. Israel cancer association.

Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one's body. In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media. We found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.

Advertising Agency: GITAM/BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Lior Raz
Production: Daniel Eshel

July 2009


Guest's picture

Hey girls, u have to work harder to find better idea, it doesnt work i'm sorry i cant adore it. I'm not sure if u girls work for BBDO network.

yctham's picture
178 pencils

Works better for detergent ad.

DeanART's picture
19 pencils

i agree with u

Guest's picture

the use of the word "stain" is a little awkward here, but it's a creative use of the junk that gets stuck to the sidewalk.

rolling.stone's picture
2740 pencils

I think idea is ok

copy could have been better.

Definitely stain word work better for detergents rather cancer.


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

amaizing !!!! veri good ad !!!

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