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Ironage: Pulse Machine

Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Rui Branquinho, Flavio Casarotti, Rafael Merel, Marcelo Fedrizzi, Cristian Santoro
Art Directors: Tiago Marcondes, Idevã Batista
Copywriter: Lucas Arruda
Illustrator: Gabriel Bueno

Published: 
April 2013

8 comments

CrackerJackWorks's picture
CrackerJackWorks
18067 pencils

sweet incentive!

certaintly's picture
certaintly
3994 pencils

nice

morse's picture
morse
17103 pencils

It's cool, but you don't need to have very high heart rate to have a good workout. In fact you should train at 70%-80% of your max.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
41064 pencils

Great idea....

Inkwell's picture
Inkwell
148 pencils

Well done!

Tero Ylitalo's picture
Tero Ylitalo
628 pencils

Have to agree with morse. It's still a nice concept and will deliver the message.

Jackbr's picture
Jackbr
1496 pencils

Great

JackBR

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