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Ironage: Pulse Machine

Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Rui Branquinho, Flavio Casarotti, Rafael Merel, Marcelo Fedrizzi, Cristian Santoro
Art Directors: Tiago Marcondes, Idevã Batista
Copywriter: Lucas Arruda
Illustrator: Gabriel Bueno
Published: April 2013

8 comments

CrackerJackWorks's picture
CrackerJackWorks
11550 pencils

sweet incentive!

certaintly's picture
certaintly
4060 pencils

nice

morse's picture
morse
15922 pencils

It's cool, but you don't need to have very high heart rate to have a good workout. In fact you should train at 70%-80% of your max.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
28641 pencils

Great idea....

Inkwell's picture
Inkwell
148 pencils

Well done!

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Have to agree with morse. It's still a nice concept and will deliver the message.

Jackbr's picture
Jackbr
1383 pencils

Great

Jack

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