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19 comments

jennywhx's picture
jennywhx
1142 pencils

so i have a question, do they need to pay for using their name?
i hate this ad, for unknown reason.
hate big name, to be use in such way.

Vibe's picture
Vibe
230 pencils

Big logo or Big head line doesnt matter, infact, that shudnt be a restriction as long as the message is deliver, but in some cases.. it suck!

ivan's picture
ivan

I think you can get away with using the names if they are not written out in full. Imagine yourself in the real life situation. It would bring a smile to my face for sure.

Ivan Raszl, admin of AotW

PeteHH's picture
PeteHH
202 pencils

Agree with Ivan.

Klaus's picture
Klaus
20 pencils

boring. what’s the message?

swat's picture
swat
357 pencils

not boring.
the idea is that Intersport is frequently visited by the sport biggies...so much so that they have specially reserved Parking for them.

chimie's picture
chimie
156 pencils

So can I park to those places? :-)

Klaus's picture
Klaus
20 pencils

Anyway. In my opinion it’s boring. And very artificial. Why should I communicate that the Sport Biggies are clients of this shop? No one would believe it. So this Ad isn’t true and if you ask me, there should be the truth in any Advertising. By the way: Usually reserved Parking Spaces are for the Employees, not for the Customers. So this Ad tells me, that this guys are working there. Does they sell shoes to me? Lol.

Go, get a fresh idea. ;-)

salamandos's picture
salamandos
1947 pencils

>No one would believe it.

haha, welcome to the wonderful world of rational advertising.

Klaus's picture
Klaus
20 pencils

There are millions of cool and emotional Ads out there which are telling the truth. It's not about "rational advertising", it’s about better advertising.

salamandos's picture
salamandos
1947 pencils

your argumentation did not convince me.

ellehcimeo's picture
ellehcimeo
3522 pencils

Wait. Are you trying to tell me that the Green Giant exists? Or that there is a Rabbit who goes around trying to eat Trixx cereal? Or a big Tiger who thinks Frosted Flakes are GRRRRREAT! Joy and wonder! Lalalala

Klaus's picture
Klaus
20 pencils

you didn’t get it. it’s about the truth in the message, not about the creative idea.

salamandos's picture
salamandos
1947 pencils

of course you can buy the brands which are worn by the stars

salamandos's picture
salamandos
1947 pencils

Fun idea, simple and nice!
Well done, Michael..

addyhoch10's picture
addyhoch10
2592 pencils

especially federer is a not so uncommon name in germany so i don't know if it wasn't mistaken for a common intersport staff parking. i'm always annoyed at these reserved parkings.

works with nowitzki and ballack, maybe they could have thought of another famous german sportsman with a more unique name.
(yeah, i know federer's from switzerland)

bernd79's picture
bernd79
4 pencils

@addyhoch10:
hakl schorsch ; )

@salamandos and ellehcimeo:
forget it!

salamandos's picture
salamandos
1947 pencils

good point.

addyhoch10's picture
addyhoch10
2592 pencils

:)
but
"g. hackl"?
"h. schorsch"?

thought of "f. van almsick", but she's already out of business...

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