Intersport: Flash Billbord

Please see the video as well.

Advertising Agency: Butter, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn von Buchholtz
Copywriter: Till Grabsch
Photographer: Paul Seitz
Documentation: Michael Vester
Graphic: Zuzana Havelcova
Account Manager: Nina Preuss
Production: Frank Malong, Volker Frank Palm, Sabine Reuter, Guido Kuckuck
Published: November 2008

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20 comments

Guest's picture
Guest

Whats the idea behind?

Guest's picture
Guest

This "shadows" idea are so seen: from Nike, Adidas…

Guest's picture
Guest

The ideas nice – but I think the billboard isn't broadly based to get the effect. I runner will pass by in two second.

The idea doesn't really work.

Guest's picture
Guest

The idea works beautifully. The execution, specifically, the size of the board wasn't entirely thought out. Either that or they ran out of money. Either way, it's still cool.

SeanMartin's picture
SeanMartin

A lot of technology trying to mask not much of an idea, sorry.

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www.joey-aristophanes.com

Guest's picture
Guest

In the night you don't have shadows.

Guest's picture
Guest

I wish someone would punch you in the face.

Guest's picture
Guest

Big idea. We'll see us in Cannes.

Guest's picture
Guest

This is not a Cannes winning idea, but a good use of the media.

Guest's picture
Guest

Cannes.

Guest's picture
Guest

We'll see us in Cannes. Titanium Lion.

SeanMartin's picture
SeanMartin

Y'know, if it's your work, say so with a real account, instead of this "guest commentator" nonsense. As for Cannes... well, as we say on the rodeo circuit, "love your chaps, hope you win".

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www.joey-aristophanes.com

sharonjackson's picture
sharonjackson
131 pencils

I agree that guest commentators can be annoying. Anonymous comments are usually something I ignore.
However your rodeo quote is something I plan to use for the rest of my life. Thanks!

SJackson

Guest's picture
Guest

Wow, I think it works pretty good. Did you see the movie?

Guest's picture
Guest

I like the idea – but its not really working:

(a) You don't have a shadow in the night
(b) a runner will pass the outdoor in two seconds and don't care about the poster
(c) can't see this shadows ideas from commercials

But I hope that the idea will win in Cannes because I know the person behind and the agency. And they are smart and friendly.

Guest's picture
Guest

The idea works, just watch the movie.

Guest's picture
Guest

You mean the idea works for the actors infront of the screen or the 'real' runners that run in the park at day-time?

Enlighten me, please.

Guest's picture
Guest

great idea.

mark3r's picture
mark3r
1940 pencils

On the money.

:::MARK3R:::

Guest's picture
Guest

Real good and original idea! There are no shadows in the night? Thats ridiculous! Even in moonshine you have a very dark shadow, and of course in towns with their lights! No, no, thats very narrowminded! The idea is brilliant!

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