Intersport: Flash Billbord
Advertising Agency: Butter, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn von Buchholtz
Copywriter: Till Grabsch
Photographer: Paul Seitz
Documentation: Michael Vester
Graphic: Zuzana Havelcova
Account Manager: Nina Preuss
Production: Frank Malong, Volker Frank Palm, Sabine Reuter, Guido Kuckuck
Published: November 2008
20 Comments
Whats the idea behind?
This "shadows" idea are so seen: from Nike, Adidas…
The ideas nice – but I think the billboard isn't broadly based to get the effect. I runner will pass by in two second.
The idea doesn't really work.
The idea works beautifully. The execution, specifically, the size of the board wasn't entirely thought out. Either that or they ran out of money. Either way, it's still cool.
A lot of technology trying to mask not much of an idea, sorry.
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www.joey-aristophanes.com
In the night you don't have shadows.
I wish someone would punch you in the face.
Big idea. We'll see us in Cannes.
This is not a Cannes winning idea, but a good use of the media.
Cannes.
We'll see us in Cannes. Titanium Lion.
Y'know, if it's your work, say so with a real account, instead of this "guest commentator" nonsense. As for Cannes... well, as we say on the rodeo circuit, "love your chaps, hope you win".
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www.joey-aristophanes.com
I agree that guest commentators can be annoying. Anonymous comments are usually something I ignore.
However your rodeo quote is something I plan to use for the rest of my life. Thanks!
SJackson
Wow, I think it works pretty good. Did you see the movie?
I like the idea – but its not really working:
(a) You don't have a shadow in the night
(b) a runner will pass the outdoor in two seconds and don't care about the poster
(c) can't see this shadows ideas from commercials
But I hope that the idea will win in Cannes because I know the person behind and the agency. And they are smart and friendly.
The idea works, just watch the movie.
You mean the idea works for the actors infront of the screen or the 'real' runners that run in the park at day-time?
Enlighten me, please.
great idea.
On the money.
:::MARK3R:::
Real good and original idea! There are no shadows in the night? Thats ridiculous! Even in moonshine you have a very dark shadow, and of course in towns with their lights! No, no, thats very narrowminded! The idea is brilliant!