International Labour Organization: Shovel
This is the toy of many Colombian children.
Advertising Agency : Rep-Grey, Colombia
Creative VP: Juan Pablo Hernández
Creative Director: Mauricio Dueñas
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polo
Copywriter: Rodrigo Uribe, Sebastian Mallarino
Other additional credits: Alberto Sosa, Arnoldo Villanueva
Director Account: Marcela Arango
11 Comments
Not another wrap.
Not new....but interesting.
Somehow, I cant imagine a retailer giving up that amount of real estate for what's pretty much a billboard.
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www.joey-aristophanes.com
relevant
greetings
relevant, yet too 'busy'
ga ga goo goo ga ga...
NO ES UNA IDEA NUEVA! YA ESTA TRABAJADO!
I like this one, it has a great message!
Either the shelves are too small, or the shovels are too big. Nice media placement though.
I think the point is that the full sized shovels are packaged like the toys around them, but they are the same size that labourer children in Columbia use. I think this ad is pretty powerful. I would like to see these in the Toy Department of every Walmart!
SJackson
i like this idea, actually i love this.
good one polo and mauro.