International Labour Organization: Shovel

This is the toy of many Colombian children.

Advertising Agency : Rep-Grey, Colombia
Creative VP: Juan Pablo Hernández
Creative Director: Mauricio Dueñas
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polo
Copywriter: Rodrigo Uribe, Sebastian Mallarino
Other additional credits: Alberto Sosa, Arnoldo Villanueva
Director Account: Marcela Arango

11 comments

Guest's picture
Guest

Not another wrap.

Guest's picture
Guest

Not new....but interesting.

SeanMartin's picture
SeanMartin

Somehow, I cant imagine a retailer giving up that amount of real estate for what's pretty much a billboard.

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www.joey-aristophanes.com

pinksam's picture
pinksam
16 pencils

relevant

unmanman's picture
unmanman
118 pencils

greetings

relevant, yet too 'busy'

Guest's picture
Guest

NO ES UNA IDEA NUEVA! YA ESTA TRABAJADO!

Bortier's picture
Bortier
10 pencils

I like this one, it has a great message!

alvinpck's picture
alvinpck
1467 pencils

Either the shelves are too small, or the shovels are too big. Nice media placement though.

sharonjackson's picture
sharonjackson
153 pencils

I think the point is that the full sized shovels are packaged like the toys around them, but they are the same size that labourer children in Columbia use. I think this ad is pretty powerful. I would like to see these in the Toy Department of every Walmart!

SJackson

Guest's picture
Guest

i like this idea, actually i love this.

Guest's picture
Guest

good one polo and mauro.

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