International Fund For Animal Welfare: Free the moon bear

Free Me
From the cage that restricts my movements
From the open wound in my abdomen
From the daily extractions of my bile
From a life of pain, fear, hunger and disease
Over 12,000 Moon bears are caged, tortured and “milked” in Asia.
Free them from a life of torture and pain by rejecting bear bile products.
Visit and make your pledge to End Bear Farming

Advertising Agency: JWT, Hong Kong
Creative Directors: Leung Kwok Po, Jimmy Lee
Art Directors: Gary Ng, Donald Tse
Copywriter: Charlene Chau
Published: March 2012