International Fund For Animal Welfare: Free the moon bear

Free Me
From the cage that restricts my movements
From the open wound in my abdomen
From the daily extractions of my bile
From a life of pain, fear, hunger and disease
Over 12,000 Moon bears are caged, tortured and “milked” in Asia.
Free them from a life of torture and pain by rejecting bear bile products.
Visit www.ifaw.org and make your pledge to End Bear Farming

Advertising Agency: JWT, Hong Kong
Creative Directors: Leung Kwok Po, Jimmy Lee
Art Directors: Gary Ng, Donald Tse
Copywriter: Charlene Chau
Published: March 2012

2 comments

ItMatters's picture
ItMatters
2171 pencils

Like the idea. Would love the agency to continue the effort instead of coming out with an one off idea hoping to get awards.
Would like to know the physical result of this inhuman exercise. Was any bear free?

oldflattop's picture
oldflattop
2 pencils

DDB won metal at the Hong Kong Kam Fan awards two years ago for a similar idea with battery chickens.

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