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Free the moon bear

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Published/Aired: 
March 2012
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Description: 

Free Me
From the cage that restricts my movements
From the open wound in my abdomen
From the daily extractions of my bile
From a life of pain, fear, hunger and disease
Over 12,000 Moon bears are caged, tortured and “milked” in Asia.
Free them from a life of torture and pain by rejecting bear bile products.
Visit www.ifaw.org and make your pledge to End Bear Farming

Advertising Agency: JWT, Hong Kong
Creative Directors: Leung Kwok Po, Jimmy Lee
Art Directors: Gary Ng, Donald Tse
Copywriter: Charlene Chau

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oldflattop's picture
oldflattop
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DDB won metal at the Hong Kong Kam Fan awards two years ago for a similar idea with battery chickens.

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