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Intermarche: Inglorious fruits and vegetables

Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Anne De Maupeou
Executive Creative Director: Dimitri Guerassimov
Creative Director: Julien Benmoussa
Copywriters: Julien Benmoussa, Gaëtan Du Peloux, Youri Guerassimov, Sergio Alonso
Art Directors: Youri Guerassimov, Gaëtan Du Peloux, Anaïs Boileau, Sebastian Piacentini
Account Supervisors / Account Managers / Project Managers: Blandine Mercier, Lou De Keyzer, Noëlla Neffati
Strategic Planning: Guillaume Le Gorrec, Leoda Esteve
Production Company: Prodigious
Global Print Managers / Art Buyers: Jean Luc Chirio, Soone Riboud
Producer: Justine Beaussart / Prodigious
Photographer: Patrice De Villiers
Retouching: L’asile Paris
Production Company: Indaprod
Directors / Editors: Cédric Dubourg, Yacine Saadi
Editor: Mikael Arslanyan / Prodigious
Sound Producers: Clémens Hourrière, Boris Jeanne / Prodigious

11 comments

Monsanto's picture
Monsanto

We approve this initiative.

Pete R.'s picture
Pete R.
1691 pencils

You chew it up anyway. Who cares about the starting shape?! Well done.

Art & Illustration

morse's picture
morse
16053 pencils

I thought such inglorious food isn't wasted. I thought it's fed to animals and used for processed foods.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
30110 pencils

good idea.

sacrilegend's picture
sacrilegend
2229 pencils

Utterly brilliant. Reading some of those lines was a delight.

damnson's picture
damnson
6760 pencils

Love this!

An axe murderer of ads.

Marcao's picture
Marcao
2382 pencils

Great stuff.

arthouse's picture
arthouse
41 pencils

Lovely initiative! The Inglorious are so much more appealing than the 'perfect' genetically modified ones.

Guest's picture
Guest

Love it!

Rosso's picture
Rosso
66 pencils

Superb and responsible

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