Interior Matters: Street

Put aside for something special from Interior matters.nl
The webshop with the latest trends in living.

Advertising Agency: Breed Creative Communications, Amsterdam, The Netherlands
Creative Director / Copywriter: Edward den Ouden
Art Director: Scott van der Velden
Illustrator: Scott van der Velden
Photographer: consumers create the campaign and are asked to upload their pictures
Released: July 2008

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5 comments

brain123's picture
brain123
830 pencils

Why exactly are dutch people exited about what other people throw away??
And why would people upload a picture of their garbage in order to get a 10% discount LATER?
Besides, I couldn't find the banner or link in the website where people can upload their garbage pictures...

Call me skeptic, but for me the "whole campaign" seems to be just garbage with a plain boring sticker...

sneakyhands's picture
sneakyhands
1857 pencils

there must be a smart way to promote that doesn't trash a city.

dzzl's picture
dzzl
33 pencils

order online, get a sticker, take a photo and get 10% discount with your next purchase. easy does it.

Bye's picture
Bye
1468 pencils

The problem with consumer generated content is that people only care if it's either a cool brand or you get stuff for free. This isn't Nike and there's no free stuff, in other words the creatives will be placing these stickers on other people's old furniture and that'll be it.

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