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Intel Ultrabook: Pop-up theater

The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

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11 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Big campaign!

andylefty's picture
andylefty
4533 pencils

A bit meh.

thedesignaddict's picture
thedesignaddict
5329 pencils

Sort of neat. Sort of.

Spanky's picture
Spanky
4895 pencils

Doesn't do much for me. Too much gimmick. Not enough substance.

kleenex's picture
kleenex
25210 pencils

I l; liked the concept.

vlwk's picture
vlwk
154 pencils

I thought it was abit meh. Then I caught myself grinning toward the end.

If anything, it does grab attention.

pindi's picture
pindi
115 pencils

i likeee the campaign..

not sure will sell the products benefits tho.. kinda tells me that it would be great if they have a lot of notebooks.. not individually :p

Jexep's picture
Jexep
182 pencils

Great One!

my marketing blog (Thai Language): http://jexep.net

samarin's picture
samarin
26 pencils

this was Awesome!

Schnappi's picture
Schnappi
12 pencils

a little boring ....
i don't know what they are doing for.
a little strange

jolo22's picture
jolo22
7 pencils

Initially I thought this had no concept but towards the end I started to dig it. We live in a digital age, where are laptops are not only for work but for entertainment. With streaming capabilities, we can enjoys shows and movies at anytime. Our little "pop-up" theater. I actually love the concept.

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