Intel Ultrabook: Pop-up theater

The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

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MicheleVirgilio's picture
2617 pencils

Big campaign!

andylefty's picture
4533 pencils

A bit meh.

thedesignaddict's picture
5329 pencils

Sort of neat. Sort of.

Spanky's picture
4895 pencils

Doesn't do much for me. Too much gimmick. Not enough substance.

kleenex's picture
25210 pencils

I l; liked the concept.

vlwk's picture
154 pencils

I thought it was abit meh. Then I caught myself grinning toward the end.

If anything, it does grab attention.

pindi's picture
115 pencils

i likeee the campaign..

not sure will sell the products benefits tho.. kinda tells me that it would be great if they have a lot of notebooks.. not individually :p

Jexep's picture
182 pencils

Great One!

my marketing blog (Thai Language):

samarin's picture
26 pencils

this was Awesome!

Schnappi's picture
12 pencils

a little boring ....
i don't know what they are doing for.
a little strange

jolo22's picture
7 pencils

Initially I thought this had no concept but towards the end I started to dig it. We live in a digital age, where are laptops are not only for work but for entertainment. With streaming capabilities, we can enjoys shows and movies at anytime. Our little "pop-up" theater. I actually love the concept.

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