The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.
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11 Comments
Big campaign!
http://www.mandarinoadv.com
A bit meh.
Sort of neat. Sort of.
Doesn't do much for me. Too much gimmick. Not enough substance.
I l; liked the concept.
I thought it was abit meh. Then I caught myself grinning toward the end.
If anything, it does grab attention.
i likeee the campaign..
not sure will sell the products benefits tho.. kinda tells me that it would be great if they have a lot of notebooks.. not individually :p
http://fendyiskandar.foliohd.com
Great One!
my marketing blog (Thai Language): http://jexep.net
this was Awesome!
a little boring ....
i don't know what they are doing for.
a little strange
Initially I thought this had no concept but towards the end I started to dig it. We live in a digital age, where are laptops are not only for work but for entertainment. With streaming capabilities, we can enjoys shows and movies at anytime. Our little "pop-up" theater. I actually love the concept.