Pop-up theater

February 2012
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The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

Comments (11)

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Highest Rated

jolo22's picture
7 Activity Scores

Initially I thought this had no concept but towards the end I started to dig it. We live in a digital age, where are laptops are not only for work but for entertainment. With streaming capabilities, we can enjoys shows and movies at anytime. Our little "pop-up" theater. I actually love the concept.