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Pop-up theater

Published/Aired: 
February 2012
Description: 

The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

Comments (11)

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Highest Rated

jolo22's picture
jolo22
Activity Score 7

Initially I thought this had no concept but towards the end I started to dig it. We live in a digital age, where are laptops are not only for work but for entertainment. With streaming capabilities, we can enjoys shows and movies at anytime. Our little "pop-up" theater. I actually love the concept.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Big campaign!

andylefty's picture
andylefty
Activity Score 4535

A bit meh.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Sort of neat. Sort of.

Spanky's picture
Spanky
Activity Score 4899

Doesn't do much for me. Too much gimmick. Not enough substance.

kleenex's picture
kleenex
Activity Score 43337

I l; liked the concept.

vlwk's picture
vlwk
Activity Score 154

I thought it was abit meh. Then I caught myself grinning toward the end.

If anything, it does grab attention.

pindi's picture
pindi
Activity Score 115

i likeee the campaign..

not sure will sell the products benefits tho.. kinda tells me that it would be great if they have a lot of notebooks.. not individually :p

Jexep's picture
Jexep
Activity Score 182

Great One!

my marketing blog (Thai Language): http://jexep.net

samarin's picture
samarin
Activity Score 26

this was Awesome!

Schnappi's picture
Schnappi
Activity Score 12

a little boring ....
i don't know what they are doing for.
a little strange

jolo22's picture
jolo22
Activity Score 7

Initially I thought this had no concept but towards the end I started to dig it. We live in a digital age, where are laptops are not only for work but for entertainment. With streaming capabilities, we can enjoys shows and movies at anytime. Our little "pop-up" theater. I actually love the concept.

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