Insto: Wiper
Don't look down the small things in your eyes
Advertising Agency: GREY Jakarta, Indonesia
Creative Director: Agus Arbana
Art Directors: Adhitya Harimurthy, Johan Bejo
Copywriter: Abimanyu Satrio
Photography: Shutterstock
Published: July 2009
18 Comments
Great idea! I believe it works.
It's very good idea but could be better copy.
how is it very good idea? using a big brown eye in an eye health ad? poor idea.
The idea is that the eye is cleaned by the windshield wiper. It's not just a big brown eye...
if that's true than it's direct rip-off from an ad from some argentinian agency few years ago. OK, just put on a car, not in a magazine.
OK, use wiper instead rubbing your eyes.... so clever....
nice thought man
Great idea! It's for sure very eyecatchy and the message is clear.
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I love idea. Without copy works better i think.
i thinks it's cool
I get it, but essentially isn't the wiper rubbing off the dust anyway? Too bad they couldn't have done something to implement windsheild wiper fluid.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
good ambient
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~ Quite obviously, I have gathered no moss ! ~
And you're really going to read that copy, at that size, while driving....
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I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.
And you're really going to read that copy, at that size, while driving....
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I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.
..... juries will.
www.michaelwongcc.com
sorry for the double post
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I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.
Isn't there a regulation against obstructing the rear view from within? Smell scammy.
www.michaelwongcc.com
its the all seeing eye...