17 comments

szkwadrat's picture
szkwadrat
210 pencils

Great idea! I believe it works.

headoffice Communication's picture
headoffice Comm...
196 pencils

It's very good idea but could be better copy.

satrianee's picture
satrianee
3748 pencils

how is it very good idea? using a big brown eye in an eye health ad? poor idea.

nepstein's picture
nepstein
197 pencils

The idea is that the eye is cleaned by the windshield wiper. It's not just a big brown eye...

Guest's picture
Guest

if that's true than it's direct rip-off from an ad from some argentinian agency few years ago. OK, just put on a car, not in a magazine.

soya2's picture
soya2
134 pencils

OK, use wiper instead rubbing your eyes.... so clever....

firebug's picture
firebug
1113 pencils

nice thought man

mikeelrapido's picture
mikeelrapido
1929 pencils

Great idea! It's for sure very eyecatchy and the message is clear.

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silvi's picture
silvi
4172 pencils

I love idea. Without copy works better i think.

Guest's picture
Guest

i thinks it's cool

rolling.stone's picture
rolling.stone
2740 pencils

good ambient

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ericsmind's picture
ericsmind
33 pencils

And you're really going to read that copy, at that size, while driving....

__
I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.

ericsmind's picture
ericsmind
33 pencils

And you're really going to read that copy, at that size, while driving....

__
I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.

puppiepoppy's picture
puppiepoppy
1634 pencils

..... juries will.

ericsmind's picture
ericsmind
33 pencils

sorry for the double post

__
I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.

puppiepoppy's picture
puppiepoppy
1634 pencils

Isn't there a regulation against obstructing the rear view from within? Smell scammy.

Guest's picture
Guest

its the all seeing eye...

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