Suarez, Messi

Agency Network: 
September 2017

Buenos Aires based agency, Mercado McCann, was behind the idea, created for Iniciativa 2030, a binational pool of companies and institutions that are lobbying for the joint bid of Uruguay and Argentina to co-host the 2030 World Cup. 2030 also marks the celebration of the tournament’s 100 years, which first took place in Uruguay in 1930. Uruguay was also the first winner of a Worldcup.

Ambient advertisment created by McCann, Argentina for Iniciativa 2030, within the category: Sports.

Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Executive Officer: Fernando Sarni

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