ING Vysya Bank: ING Zing Savings Account for kids

The Challenge: ING Vysya Bank has introduced a Savings Account that caters to kids, ING ZING. Our task was to communicate this message to all ING Bank customers as well as other bank account holders who frequent ING ATMs.

The Solution: Instead of creating a regular poster, we placed little kiddie ladders at the foot of all ING Bank ATM machines, suggesting the ATMs could be accessed easily by kids as well. We branded the ladder with Zing and also placed ING Zing leaflets in case they needed more information.

Result: The ATM ambient generated huge interest. Customers with kids called and walked into the bank to make more enquiries. This, along with the rest of the ZING campaign has resulted in more than 25,000 Zing customers since the product was launched in November 2010.

Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil Kumar
Art Director: Akshay Shetty
Copywriter: Rohan Kodialbail
Published: November 2010

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8 comments

morse's picture
morse
14049 pencils

It's a cute idea.

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AdBuzzer's picture
AdBuzzer
1167 pencils

It sure is a nice and impactful way to communicate the product to the parents. I'm not sure about the kids' reaction to the ladders...

chjkyudfwe's picture
chjkyudfwe
2 pencils

sdfwe

Prasad Weerasekara's picture
Prasad Weerasekara
631 pencils

lovely

spacemanghandi's picture
spacemanghandi
156 pencils

not so sure about placement, idea is good though

Jay_Backier's picture
Jay_Backier
8 pencils

Clever solution!

jackblack's picture
jackblack
2230 pencils

Awww. What's the minimum enrollment fee for kids? Two bucks?

chimie's picture
chimie
156 pencils

I dont think it is a good idea to put thinks where people stand when they want to get money from ATM.
This installation wouldnt be in the place after 10 minutes.
Hopefully just a scam.

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