ING Direct: Human Billboards

Advertising Agency: Leo Burnett Milan, Italy
Executive Creative Director: Sergio Rodriguez
Creative Director: Enrico Dorizza
Copywriters: Santiago Saiegh, Matteo Lazzarini
Art Director: Roberto Piazza
Photographer: Nahuel Berger
Client Creative Director: Corrado Cardoni


CuriousPencil's picture
4227 pencils

If the translation is "ask us what you want" then this is more fun than first sight. Very sceptical as to any value beyond post-event buzz, and totally disbelieve any bank having most of its custom through WOM- sack your researcher, or tell us who it is so I can go get them to prove my unicorn theory. Saying that, looks like these guys were well prepared for a day answering bank questions...

morse's picture
16545 pencils

Are these real people or mannequins? If they are real, I feel sorry for them.

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Guest's picture

so the guy strapped to the side of the bus will answer my bank questions? i would just want to ask him if he feared for his life.

Guest's picture

LOL! yeah I like how far they took it : )

Guest's picture

I am so freaking confused. Are these real people? How many occupational health and safety regulations are we breaking here?

Guest's picture

@Guest - you clearly don't know Italy, Italians or their politics if you think they would ever care or consider occ health & safety. But I agree! And YES they are real people, see the video here:!

manumartin5's picture
1202 pencils

commendable... tthis is called innovative outdoor.

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