ING Direct: Human Billboards
Advertising Agency: Leo Burnett Milan, Italy
Executive Creative Director: Sergio Rodriguez
Creative Director: Enrico Dorizza
Copywriters: Santiago Saiegh, Matteo Lazzarini
Art Director: Roberto Piazza
Photographer: Nahuel Berger
Client Creative Director: Corrado Cardoni



8 Comments
If the translation is "ask us what you want" then this is more fun than first sight. Very sceptical as to any value beyond post-event buzz, and totally disbelieve any bank having most of its custom through WOM- sack your researcher, or tell us who it is so I can go get them to prove my unicorn theory. Saying that, looks like these guys were well prepared for a day answering bank questions...
It's done by Team Red Istanbul last year.
http://m.friendfeed-media.com/2586dbe1373932a6c278373aadc7a1627c2ed6f5
http://m.friendfeed-media.com/712cb19d985982900087062d784dc279c4dca731
Are these real people or mannequins? If they are real, I feel sorry for them.
What hath God wrought
so the guy strapped to the side of the bus will answer my bank questions? i would just want to ask him if he feared for his life.
LOL! yeah I like how far they took it : )
I am so freaking confused. Are these real people? How many occupational health and safety regulations are we breaking here?
@Guest - you clearly don't know Italy, Italians or their politics if you think they would ever care or consider occ health & safety. But I agree! And YES they are real people, see the video here: http://www.youtube.com/watch?v=Ni8ukBwHRyI&feature=player_embedded#!
commendable... tthis is called innovative outdoor.