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ING Direct: Human Billboards

ING Direct: Human Billboards
Your rating: None Average: 7.2 (22 votes)

Advertising Agency: Leo Burnett Milan, Italy
Executive Creative Director: Sergio Rodriguez
Creative Director: Enrico Dorizza
Copywriters: Santiago Saiegh, Matteo Lazzarini
Art Director: Roberto Piazza
Photographer: Nahuel Berger
Client Creative Director: Corrado Cardoni

8 Comments

CuriousPencil's picture 4273 pencils
6

If the translation is "ask us what you want" then this is more fun than first sight. Very sceptical as to any value beyond post-event buzz, and totally disbelieve any bank having most of its custom through WOM- sack your researcher, or tell us who it is so I can go get them to prove my unicorn theory. Saying that, looks like these guys were well prepared for a day answering bank questions...

morse's picture 8826 pencils
7

Are these real people or mannequins? If they are real, I feel sorry for them.

What hath God wrought

Guest's picture

so the guy strapped to the side of the bus will answer my bank questions? i would just want to ask him if he feared for his life.

Guest's picture

LOL! yeah I like how far they took it : )

Guest's picture

I am so freaking confused. Are these real people? How many occupational health and safety regulations are we breaking here?

Guest's picture

@Guest - you clearly don't know Italy, Italians or their politics if you think they would ever care or consider occ health & safety. But I agree! And YES they are real people, see the video here: http://www.youtube.com/watch?v=Ni8ukBwHRyI&feature=player_embedded#!

manumartin5's picture 1156 pencils

commendable... tthis is called innovative outdoor.

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