INEN: Cancer awareness

Every year 1 out of 500 people will suffer from cancer. 1 out of every 500 Caretas magazine includes this warning. It can happen to anyone. Get a checkup.

Agency: Pragma DDB, Lima, Peru
General Creative Director: Ricardo Chadwick
Associate Creative Directors: Álvaro Naddeo, Emilio Díaz
Art director: Álvaro Naddeo
Copywriters: Oscar Tamayo, Jaime Chehade, Álvaro Naddeo