Indus Pride: Beer Mug
To popularize SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium. It was released in March '10, a peak vacation season when travel via airports increases by 50%.
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD/ Art Director: Ajesh N
Associate CD/ Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional credits: Ogilvy Activation
Published: March 2010
29 comments
kick ass!
nice one
haha 8) simple cool work.
How many of them are going to tilt it that way? and most times your mouth is never in contact with the handle. This one looks forced to me.
kinda agree coz it would be like i m pouring beer on my face if i m standing in a normal position
dear guest... 2 hell with u!
they showed me a picture & i laughed
dignity has never been photographed
clever，i like it
come on，idea！
interesting take on a overused media. i would like to have a pic like that as my FB profile!
very nice ad
www.it-evo.com
www.ppdesign.eu
The whole world is a canvas for advertising, very true for this one ;-)
http://jackmancer.com/
http://twitter.com/jackmancer/
Bravo.
Like it.
Like it.
ha ha very good!
Nice but kinda forced. like.
nothing new, but works ok
Right. Nothing new. Wrong product. I ve seen better ones. Sorry.
wow kunj and ajesh... are you both married to each other.. you think like a couple :P
Nice job. I would love to see that on a real bus.
nice doesnt matter whether it is as actual or not, its just an ad it has made a discussion even among us.
IPHONE?
Forced. This guy is doing the perfect pose to pay it off, and it still doesn't look right.
kick ass. very clever. it works.
- @mbi
Superrr..............................
中国学生竞赛金犊早就有这个创意啦。
这不是我们学校广告工作室学生做的创意吗？
good one
super cool!
nice ads