Indus Pride: Beer Mug

To popularize SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium. It was released in March '10, a peak vacation season when travel via airports increases by 50%.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD/ Art Director: Ajesh N
Associate CD/ Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional credits: Ogilvy Activation
Published: March 2010

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29 comments

Guest's picture
Guest

kick ass!

Guest's picture
Guest

nice one

Guest's picture
Guest

haha 8) simple cool work.

Guest's picture
Guest

How many of them are going to tilt it that way? and most times your mouth is never in contact with the handle. This one looks forced to me.

Guest's picture
Guest

kinda agree coz it would be like i m pouring beer on my face if i m standing in a normal position

tirthomitro's picture
tirthomitro
2722 pencils

dear guest... 2 hell with u!

they showed me a picture & i laughed
dignity has never been photographed

anxiezhe's picture
anxiezhe
26 pencils

clever,i like it

come on,idea!

Guest's picture
Guest

interesting take on a overused media. i would like to have a pic like that as my FB profile!

mosho's picture
mosho
298 pencils

very nice ad

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The whole world is a canvas for advertising, very true for this one ;-)

CommandZ's picture
CommandZ
2472 pencils

Bravo.

AssassinX's picture
AssassinX
1329 pencils

Like it.

AssassinX's picture
AssassinX
1329 pencils

Like it.

hero china's picture
hero china
99 pencils

ha ha very good!

Guest's picture
Guest

Nice but kinda forced. like.

art.vs.commerce's picture
art.vs.commerce
566 pencils

nothing new, but works ok

Guest's picture
Guest

Right. Nothing new. Wrong product. I ve seen better ones. Sorry.

Guest's picture
Guest

wow kunj and ajesh... are you both married to each other.. you think like a couple :P

Cube's picture
Cube
458 pencils

Nice job. I would love to see that on a real bus.

Guest's picture
Guest

nice doesnt matter whether it is as actual or not, its just an ad it has made a discussion even among us.

Guest's picture
Guest

IPHONE?

Guest's picture
Guest

Forced. This guy is doing the perfect pose to pay it off, and it still doesn't look right.

ambareesha's picture
ambareesha
255 pencils

kick ass. very clever. it works.

- @mbi

Guest's picture
Guest

Superrr..............................

Guest's picture
Guest

中国学生竞赛金犊早就有这个创意啦。

Guest's picture
Guest

这不是我们学校广告工作室学生做的创意吗?

Guest's picture
Guest

good one

Guest's picture
Guest

super cool!

a4thinker's picture
a4thinker
10 pencils

nice ads

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