Immobilien Scout Real Estate Online Portal: Pop-Up Balcony
Using a smart guerilla idea, Germany’s biggest online property site demonstrates just how much a new apartment can improve your life. During the night, a crane attaches bright and beautiful pop-up balconies to dreary house fronts. In the morning. the residents are surprised with a totally new view — and reminded of the many beautiful flats available to rent on lmmobilienscout24.de
Advertising Agency: Leo Burnett, Frankfurt, Germany
Copywriter: Konrad Ahlmeyer
Creative Director: Hans-Juergen Kaemmerer
Senior Art Director: Claudia Boeckler
Senior Copywriter: Florian Kroeber
Chief Creative Officer: Andreas Pauli
Group Account Director: Thomas Schmidt
Model Making: Thomas Breen
Agency Producers: Angeles Romero-Martinez, Gabi Sanchez-Palacio
Project Manager: Shiwa Mehrmann
4 comments
Might have been nice if you could ditch the crane somehow. It just looks so goofy, that thing leaning on that building, and only a little part is an ad.
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That crane is indeed ugly but it doesn't effect the concept one bit.
How not? I can see the crane. It's there.
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charming. I've been seeing another stunt they did in hamburg last winter. refreshing to actually see it in the real world.