Immobilien: Pop-Up Balcony

Using a smart guerilla idea, Germany’s biggest online property site demonstrates just how much a new apartment can improve your life. During the night, a crane attaches bright and beautiful pop-up balconies to dreary house fronts. In the morning. the residents are surprised with a totally new view — and reminded of the many beautiful flats available to rent on

Advertising Agency: Leo Burnett, Frankfurt, Germany
Copywriter: Konrad Ahlmeyer
Creative Director: Hans-Juergen Kaemmerer
Senior Art Director: Claudia Boeckler
Senior Copywriter: Florian Kroeber
Chief Creative Officer: Andreas Pauli
Group Account Director: Thomas Schmidt
Model Making: Thomas Breen
Agency Producers: Angeles Romero-Martinez, Gabi Sanchez-Palacio
Project Manager: Shiwa Mehrmann

July 2012


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Might have been nice if you could ditch the crane somehow. It just looks so goofy, that thing leaning on that building, and only a little part is an ad.

JordanJCaron's picture
27 pencils

That crane is indeed ugly but it doesn't effect the concept one bit.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

How not? I can see the crane. It's there.

krautland's picture
3216 pencils

charming. I've been seeing another stunt they did in hamburg last winter. refreshing to actually see it in the real world.

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