20 comments

lorem_ipsum's picture
lorem_ipsum
194 pencils

nice!

pepinillo's picture
pepinillo
2 pencils

Souldn't it say: ...is not AS easy.

FPO's picture
FPO
58 pencils

yeah, nice call.

puppiepoppy's picture
puppiepoppy
1634 pencils

Yup, agreed! Wrongly written! The ad demonstrated it's easy....but it's not.

teenie's picture
teenie
1894 pencils

It does say "...is not this easy" on the ad. It's just missing from the explanation at the bottom.

ivan's picture
ivan

Thanks. Fixed it.

Ivan Raszl, admin of AotW

ooops's picture
ooops
448 pencils

right to your face!

macygray's picture
macygray
2 pencils

brilliant man...strong message!

addyhoch10's picture
addyhoch10
2592 pencils

love it

copywriter.txt's picture
copywriter.txt
828 pencils

Very powerful. This rocks.

mikelite's picture
mikelite
1031 pencils

only goes half way there. I'm left with "Then what are we supposed to do about it?"

me thinks's picture
me thinks
722 pencils

Exactly. There is no call to action.

DarkSide's picture
DarkSide
1068 pencils

Nice idea but I'm not sure that everybody would try to open, I believe most people would turn the page.
And to be honest this idea works only in theory, have you tried to rip a paper like this? it doesn't.

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

...it could be worst.

DarkSide's picture
DarkSide
1068 pencils

shut up...
Wanna bet that doesn't win shit in Cannes?

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

i bet 30 gb that it wont win shit...wanna bet?

truecopy's picture
truecopy
400 pencils

Brilliant is a big word but im gonna say it anyway.

"Sex sells. Truth even better." - A friend

allnew's picture
allnew
2 pencils

Yeah! It's a strong message. Great idea

litio's picture
litio
24 pencils

Felicitaciones!

Matt Aubie's picture
Matt Aubie
16 pencils

It's great because in order to turn the page, you'd have to rip it. It's easy to rip because you can tell it's either perferated or at last skored.... The tagline is great, and not necessarily written incorrectly. And it does tell you what to do - it tells you to go to the website.

very clever, and well executed. The design is great and the photography is spot on in terms of lighting.

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