ILO (International Labour Organization): Handcuffs
Ending slave labor is not this easy.
Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Luiz Sanches, Roberto Pereira
Art Director: Renato Fernandez
Copywriter: Renato Simões
Photographer: Marcia Ramalho
Published: January 2007
Comments
nice!
Souldn't it say: ...is not AS easy.
yeah, nice call.
Yup, agreed! Wrongly written! The ad demonstrated it's easy....but it's not.
"Bowww Wowww"
It does say "...is not this easy" on the ad. It's just missing from the explanation at the bottom.
Thanks. Fixed it.
right to your face!
brilliant man...strong message!
love it
Very powerful. This rocks.
only goes half way there. I'm left with "Then what are we supposed to do about it?"
• http://mikelightman.com/blog •
Exactly. There is no call to action.
Nice idea but I'm not sure that everybody would try to open, I believe most people would turn the page.
And to be honest this idea works only in theory, have you tried to rip a paper like this? it doesn't.
Doing great work is hard, criticize others is way easier.
...it could be worst.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
shut up...
Wanna bet that doesn't win shit in Cannes?
Doing great work is hard, criticize others is way easier.
i bet 30 gb that it wont win shit...wanna bet?
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
Brilliant is a big word but im gonna say it anyway.
"Sex sells. Truth even better."
A friend
Yeah! It's a strong message. Great idea
Felicitaciones!
It's great because in order to turn the page, you'd have to rip it. It's easy to rip because you can tell it's either perferated or at last skored.... The tagline is great, and not necessarily written incorrectly. And it does tell you what to do - it tells you to go to the website.
very clever, and well executed. The design is great and the photography is spot on in terms of lighting.
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because design students are full of it
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