Who said a bathroom should be just a loo?

April 2012

Case video:

During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: "Who said a bathroom should be just a loo?"

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena di Bruno
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin

Comments (10)

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Highest Rated

BoBBy_js's picture
Activity Score 175

I was wondering the same.

chuckieT's picture
Activity Score 680

I'm really confused here. Really confused. A really good ad from Italy? How did this happen?

(Although I don't know how I'd feel about all the cameras in there.)

MindDrift's picture
Activity Score 1170

As if every American or Brazilian ad is award-winning.

chuckieT's picture
Activity Score 680

True. But every ad from Italy except for this one is really bad.

andylefty's picture
Activity Score 4535

This is bad ass.

kleenex's picture
Activity Score 44768

Now that is some porta potty.

gonndo's picture
Activity Score 1094

The approach and the resource are both amazing, but what happened with my "urge" to go to the toilet??

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BoBBy_js's picture
Activity Score 175

I was wondering the same.

m-adman's picture
Activity Score 185

this one rocks!

franky6's picture
Activity Score 6

Hello gonndo and Bobby_js... inside the bathroom we set up a loo
perfectly functional. So the people's "urge" was satisfied. A real ambient have to be real 100%!


Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

LOKO!!! Que boa idéia!