Case video: http://youtu.be/5F_f2TwXvzo
During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: "Who said a bathroom should be just a loo?"
Celebs on Creativity
Friends of the Clios Talk Inspiration, Innovation and ImpactRead More
The Fictional Ad World
7 Times TV Gave Us Ad Industry #CareerGoalsRead More
The Most Shazamed Ads of the Week: September 13-19Read More
Dieste’s Ciro Sarmiento Brings It Back to BasicsRead More