IKEA: Who said a bathroom should be just a loo?

Case video: http://youtu.be/5F_f2TwXvzo

During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: "Who said a bathroom should be just a loo?"

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena di Bruno
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin

Published: 
April 2012

10 comments

chuckieT's picture
chuckieT
680 pencils

I'm really confused here. Really confused. A really good ad from Italy? How did this happen?

(Although I don't know how I'd feel about all the cameras in there.)

MindDrift's picture
MindDrift
1162 pencils

As if every American or Brazilian ad is award-winning.

chuckieT's picture
chuckieT
680 pencils

True. But every ad from Italy except for this one is really bad.

andylefty's picture
andylefty
4535 pencils

This is bad ass.

kleenex's picture
kleenex
40310 pencils

Now that is some porta potty.

gonndo's picture
gonndo
1094 pencils

The approach and the resource are both amazing, but what happened with my "urge" to go to the toilet??

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BoBBy_js's picture
BoBBy_js
175 pencils

I was wondering the same.

m-adman's picture
m-adman
185 pencils

this one rocks!

franky6's picture
franky6
6 pencils

Hello gonndo and Bobby_js... inside the bathroom we set up a loo
perfectly functional. So the people's "urge" was satisfied. A real ambient have to be real 100%!

cheers,
f

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

LOKO!!! Que boa idéia!

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