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The cataloge aria

Agency: 
Published/Aired: 
August 2016

IKEA Katalogarian - Popup-opera

Description: 

Ambient advertisment created by Futurniture, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Futurniture, Stockholm, Sweden
Account executive: Jakob Lind
Creative Director: Fredrik Nilsson
Art Director: Hanna Meijer
Copywriter: Björn Wigenius
Photographer: Fredrik Andersson
Producer: Nasim Kabiri
Opera-singer: Sami Yousri

Comments (7)

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Highest Rated

iGenius's picture
iGenius
Activity Score 54

Thanks for your input. Now there is english subtitles to the whole movie.

certaintly's picture
certaintly
Activity Score 3994

without the translation, i dont get the connection

btorres's picture
btorres
Activity Score 17

that's why the translation is there. And if it's not your language I don't even get the point of this comment, of course you would never understand it. Thanks for bringing nothing new to this campaign

certaintly's picture
certaintly
Activity Score 3994

only the lyrics are translated, not the explanation at the start.
i dont understand the point of posting an ad in a different language on an english site

kleenex's picture
kleenex
Activity Score 46971

This IS ADS of the World, not ADS from only the US....

certaintly's picture
certaintly
Activity Score 3994

and the international language of the world is english

ThisIsGuerrilla's picture
ThisIsGuerrilla
Activity Score 49

If you want to promote your campaign internationally you have to make sure that everybody (or at least people who speak English) can understand it!!

They could have put a description or subtitles of the introduction... Try to make things simpler...

iGenius's picture
iGenius
Activity Score 54

Thanks for your input. Now there is english subtitles to the whole movie.

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