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IKEA Sweden: The cataloge aria

Advertising Agency: Futurniture, Stockholm, Sweden
Account executive: Jakob Lind
Creative Director: Fredrik Nilsson
Art Director: Hanna Meijer
Copywriter: Björn Wigenius
Photographer: Fredrik Andersson
Producer: Nasim Kabiri
Opera-singer: Sami Yousri
Published: August, 2013

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7 comments

certaintly's picture
certaintly
4060 pencils

without the translation, i dont get the connection

btorres's picture
btorres
17 pencils

that's why the translation is there. And if it's not your language I don't even get the point of this comment, of course you would never understand it. Thanks for bringing nothing new to this campaign

certaintly's picture
certaintly
4060 pencils

only the lyrics are translated, not the explanation at the start.
i dont understand the point of posting an ad in a different language on an english site

kleenex's picture
kleenex
29454 pencils

This IS ADS of the World, not ADS from only the US....

certaintly's picture
certaintly
4060 pencils

and the international language of the world is english

ThisIsGuerrilla's picture
ThisIsGuerrilla
49 pencils

If you want to promote your campaign internationally you have to make sure that everybody (or at least people who speak English) can understand it!!

They could have put a description or subtitles of the introduction... Try to make things simpler...

iGenius's picture
iGenius
49 pencils

Thanks for your input. Now there is english subtitles to the whole movie.

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