IKEA Papp Series: Boxes

You can watch the video too.

Advertising School: Miami Ad School Madrid, Spain
Tutor: Pablo Gonzalez
Creative Team: Alex Katz, Javi Iniguez, Rui Marini

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8 comments

Itsmrme's picture
Itsmrme
126 pencils

This makes no sense me when it's in the store. Plus, why would anyone want to have boxes as furniture?

akatz001's picture
akatz001
18 pencils

Please watch the video for an explanation of the campaign. http://adsoftheworld.net/videos/IKEA_PAPP.mov

sloppy4's picture
sloppy4
1496 pencils

i shouldn't have to look at a video for an explanation.

capywriter's picture
capywriter
5513 pencils

I think it's a lovely idea! Is it for real, or something you came up with for an assignment?

Hiperion's picture
Hiperion
3138 pencils

Muy buena idea, chicos. Convertir las cajas de embalaje en otros muebles.
El problema es que lo habeis presentado un poco mal y las gráficas deslucen y confunden un poco el resultado.
Yo trataria de mejorarlo un poco. La idea en si es cojonuda.

Gi_bo's picture
Gi_bo
1385 pencils

Como iniciativa esta bien, como idea creativa no es reveladora, muchos han pasado por ahi. Y es cierto que la forma de contarlo desluce.

GiBo

Guest's picture
Guest

great idea !
sigue asi !

Guest's picture
Guest

La agencia Hubble Innovations de berlin roba la idea a los alumnos de la Miami Ad School y la lanza como propia. No plagien, contraten talento!!!

http://www.liaentries.com/winners/?id_medium=12&id_category=0&view=det...

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