IKEA Papp Series: Boxes
Advertising School: Miami Ad School Madrid, Spain
Tutor: Pablo Gonzalez
Creative Team: Alex Katz, Javi Iniguez, Rui Marini
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8 Comments
This makes no sense me when it's in the store. Plus, why would anyone want to have boxes as furniture?
Please watch the video for an explanation of the campaign. http://adsoftheworld.net/videos/IKEA_PAPP.mov
i shouldn't have to look at a video for an explanation.
I think it's a lovely idea! Is it for real, or something you came up with for an assignment?
Muy buena idea, chicos. Convertir las cajas de embalaje en otros muebles.
El problema es que lo habeis presentado un poco mal y las gráficas deslucen y confunden un poco el resultado.
Yo trataria de mejorarlo un poco. La idea en si es cojonuda.
Como iniciativa esta bien, como idea creativa no es reveladora, muchos han pasado por ahi. Y es cierto que la forma de contarlo desluce.
GiBo
great idea !
sigue asi !
La agencia Hubble Innovations de berlin roba la idea a los alumnos de la Miami Ad School y la lanza como propia. No plagien, contraten talento!!!
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