IKEA: Garbage

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Creatives: Richard Berney, Mark Fretten
Released: October 2008

13 comments

Guest commenter's picture
Guest commenter

meh

slip's picture
slip
919 pencils

ugs.

SJB

How_Addy's picture
How_Addy
66 pencils

"meh" and "ugs" summed it up perfectly.

May I add:

blegh

Guest commenter's picture
Guest commenter

Brave client to buy an idea that puts their brand on junk. I like the danger.

Guest commenter's picture
Guest commenter

Brave client to buy an idea that puts their brand on junk. I like the danger.

Guest commenter's picture
Guest commenter

It gives a horrible image to Ikea, showing that they don't care about the environment, "Sure throw out your old furniture, and buy more junk!"

Guest commenter's picture
Guest commenter

But it is not about junk. It is about change. I read it as a comment about how throwing things out should make us feel. They did a successful campaign in UK called "Chuck out your Chintz" This is like that, I think

luispiter's picture
luispiter
2756 pencils
Grrrr's picture
Grrrr
1963 pencils

What? Another Obama ad?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

No. This does nothing for me. Sorry.

We're going to need more lube.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

No. This does nothing for me. Feels arrogant on IKEAs part, and I don't think that it's in with their brand. It's like a poor man's economist style of thinking, but for the wrong brand.

We're going to need more lube.

Quietglover's picture
Quietglover
59 pencils

not good.

Guest's picture
Guest

Bronze Lion at Cannes 2009.

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