Cinema catalogue

December 2009
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Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.      

Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Executive Creative Director: Stefan Schulte
Chief Creative Officer: Amir Kassaei
Account Director: Stephen Kimpel
Account Manager: Petrick Baschinski
Graphic: Peter Schönherr, Anke Zink

Comments (23)

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Highest Rated

tchifi's picture
164 Activity Scores

I would get totally mad ! The idea is great and fresh but so totally intrusive. It's not doing the brand any favours !!! I would have given a 8 should the idea have been pushed somewhere else.