IKEA: Catalogue Launch Campaign

The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.

Advertising Agency: Leo Burnett, Singapore
Chief Creative Officer: Ted Lim
Senior Art Director: Shawnn Lai
Art Directors: Linus Chen, Stephen Kyriakou, Joshua Lim
Creative Technologist: Martin Loo


DTC's picture
28 pencils

Nice work guys, this is simple but very engaging and the numbers show it. I would have liked to see how it rolled out in real time.

kalpesh78's picture
2580 pencils

awesome. love it.

ideas....30 minutes nahi toh free.

peter2299's picture
2 pencils

Nice posts,...I feel really happy to have seen your webpage and look forward to so many more entertaining times reading here

kleenex's picture
38860 pencils

Loved it.

JonnyyRamone's picture
167 pencils

Would love to have been a part of it, interactivity is always a winner

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