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We welcome a new client

Published/Aired: 
August 2013
Description: 

We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company's founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.

Advertising Agency: Brand24
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski

Comments (6)

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Highest Rated

ThisIsGuerrilla's picture
ThisIsGuerrilla
Activity Score 49

I like it, and how often advertising agencies do this to new clients??

kleenex's picture
kleenex
Activity Score 43505

eeehhh...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

?

socialmemos's picture
socialmemos
Activity Score 5

can answer any questions for you guys? :)

Ceballos's picture
Ceballos
Activity Score 621

Yeah, why have all your friend voted 10 to this campaign? It´s so forgettable

socialmemos's picture
socialmemos
Activity Score 5

Well, It's effects say otherwise :)

I am sorry, you don't like it.

PS: Believe me, if my friends got here, it would be a lot more than 26 votes.

ThisIsGuerrilla's picture
ThisIsGuerrilla
Activity Score 49

I like it, and how often advertising agencies do this to new clients??

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