We welcome a new client

August 2013
To Like please login or register

Also From This Campaign ( items)


We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company's founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.

Advertising Agency: Brand24
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski

Comments (6)

Log in or register to post comments

Highest Rated

ThisIsGuerrilla's picture
49 Activity Scores

I like it, and how often advertising agencies do this to new clients??