We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company's founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.
Clio Key Art
Photo Highlights from 2016 Clio Key Art AwardsRead More
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
Los Angeles Kings on Harnessing Fandom to Grow the Game of HockeyRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More