We welcome a new client

August 2013

We welcome a new client


We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company's founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.

Advertising Agency: Brand24
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski

Comments (6)

Log in or register to post comments
kleenex's picture
Activity Score 49494


CrackerJackFlash's picture
Activity Score 19599


socialmemos's picture
Activity Score 5

can answer any questions for you guys? :)

Ceballos's picture
Activity Score 621

Yeah, why have all your friend voted 10 to this campaign? It´s so forgettable

socialmemos's picture
Activity Score 5

Well, It's effects say otherwise :)

I am sorry, you don't like it.

PS: Believe me, if my friends got here, it would be a lot more than 26 votes.

ThisIsGuerrilla's picture
Activity Score 49

I like it, and how often advertising agencies do this to new clients??