IGEPA Paper: Terrorfax

Hello Mr Gärtner, don`t worry if your fax paper runs out: now 500 sheets only 3,49 Euro.
Hello Mr Gärtner don`t you think it`s about time to order more fax paper? Now 500 sheets only 3,94 Euro.
Hello Mr Gärtner, of course you can also just order by phone: 040 72 77 72 90.
Hello Mr Gärtner, today is sunday. So no advertisement today.
PS: Oder now and get even more fax paper: 1000 sheets now only 6,98 Euro.

Agency: Springer & Jacoby, Hamburg, Germany
Art Director: Sven Klasen
Copywriter: Toni Selzer
Creative Directors: Tobias Stutznäcker, Thomas Knobloch
Graphics: Sonia Raeder

33 comments

Klaus's picture
Klaus
20 pencils

That’s absolutely horrible. I would kick their asses, for this Terror. And I don’t believe that they have done this in Germany. It’s forbidden. Once Springer & Jacoby was a good agency. But this "idea" sucks.

addyhoch10's picture
addyhoch10
2592 pencils

yeah, and it seems wrong to me that of all agencies it's S&J who bankrupt companies...

noone would actually read all the faxes. maybe one fax with the whole text sent 10 times would have worked way better.

simpsonson's picture
simpsonson
136 pencils

i´ve been wondering how many creatives they gave notice after mercedes benz ran away from s&j...

Stigset's picture
Stigset
1456 pencils

I agree, I would be pissed off, first for wasting my time (if i was waiting for an important fax) and for wasting my paper.

justpassingby's picture
justpassingby
1368 pencils

fake bullshit, doesnt work. That was shot in the S&J office probably

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

i have to agree that this would pise off anyone.
i would drive over to the client and kick there ass.
by the way. FAX what is this?

Davosk's picture
Davosk
4815 pencils

I feel sorry for the trees that died for this.

ellehcimeo's picture
ellehcimeo
3522 pencils

spam for faxes are never taken kindly. this would make me want to redirect. what a shameless waste of paper, no regard for the environment at all.

Twombl's picture
Twombl
184 pencils

I really hope this was recycle-paper. Otherwise is pure shit.

Edsard's picture
Edsard
156 pencils

These Dutch guys have done this idea much better. Check;
http://www.toffegasten.nl/aap.pdf

Minimum's picture
Minimum
1496 pencils

woow...you were the dude that did the centreparcs commercial? Die is goed. Heel goed gevonden

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Have Heart's picture
Have Heart
922 pencils

Haha, this was indeen shot at the S&J office! Horrible idea, by the way.

chimie's picture
chimie
156 pencils

It can work if you send this in the name of your competitor (and the market is duopol):-)

Naddeo's picture
Naddeo
71 pencils

Even as a scam ad, it's a bad idea...

el_pistolero's picture
el_pistolero
4 pencils

Don`t forget ... it`s direct marketing. Every "throw-away-brochure" wastes more paper. It`s fun

philippertl's picture
philippertl
656 pencils

And what about my toner???

Have Heart's picture
Have Heart
922 pencils

Nope, it's bullshit. It's like punching someone on the head and saying "Hey, we have the cheapest Alka-Seltzer". Makes a negative point for the client.

Dick Huges's picture
Dick Huges
939 pencils

ahahahaha sure they did it. They wasted a lot of money from consumer's and then they thought the consumer would be happy. And if they sent it by fax how did they have a photographer there to shoot the consumer's reaction?

Joseph Campbell's picture
Joseph Campbell
230 pencils

I have to say I love this. Not for the shitty idea, but for the wonderfully over-acted expression on the guy's face. The carefully placed papers on the floor get an honorable mention. Way to go, guys.

I've decided I hate signatures.

------

I've decided I hate signatures.

addyhoch10's picture
addyhoch10
2592 pencils

you're right, this guy's gorgeous! makes me want to chase him around the room, whipping him with a wet towel. *wah-pishhh*

nuclearshower's picture
nuclearshower
233 pencils

I'll be outrage if someone do that to me! Is a bad idea to spam on company fax machine!

kc_brock's picture
kc_brock
703 pencils

"300% more offers."
how many offers did they have before, 0?

"laughing on corridors."
they must have got the picture of this guy. i would laugh on my corridor too.

rd

el_pistolero's picture
el_pistolero
4 pencils

at least it seems to shock you, ladies!

the mighty ham's picture
the mighty ham
94 pencils

If this happened to me I'd be so mad I would run around punching infants.

the_ashlands's picture
the_ashlands
1394 pencils

nothing 'spezial' here....

ellehcimeo's picture
ellehcimeo
3522 pencils

when are you going to have something up on your site ashy?

the_ashlands's picture
the_ashlands
1394 pencils

hahaah...sorry...its gonna be a lil while...theres a group of people involved and its taking some time to figure out the direction we want everything to travel in. have no fear...once its up youll love it fo sho!!!

ellehcimeo's picture
ellehcimeo
3522 pencils

no doubt G, no doubt.
it will be the shiznit.
peace out.

the_ashlands's picture
the_ashlands
1394 pencils

ha!

dont forget ya umbrella....for drizzle!

ellehcimeo's picture
ellehcimeo
3522 pencils

bahahahahaha! at least this fake ad was good for something! "fo drizzle"!
awesome.

ooops's picture
ooops
448 pencils

fragmented and wastage

copywriter.txt's picture
copywriter.txt
828 pencils

Heinz, chop more trees. The idea worked.

Have Heart's picture
Have Heart
922 pencils

Goodnight S&J.

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