IGEPA Paper: Terrorfax
Hello Mr Gärtner, don`t worry if your fax paper runs out: now 500 sheets only 3,49 Euro.
Hello Mr Gärtner don`t you think it`s about time to order more fax paper? Now 500 sheets only 3,94 Euro.
Hello Mr Gärtner, of course you can also just order by phone: 040 72 77 72 90.
Hello Mr Gärtner, today is sunday. So no advertisement today.
PS: Oder now and get even more fax paper: 1000 sheets now only 6,98 Euro.
Agency: Springer & Jacoby, Hamburg, Germany
Art Director: Sven Klasen
Copywriter: Toni Selzer
Creative Directors: Tobias Stutznäcker, Thomas Knobloch
Graphics: Sonia Raeder
33 Comments
That’s absolutely horrible. I would kick their asses, for this Terror. And I don’t believe that they have done this in Germany. It’s forbidden. Once Springer & Jacoby was a good agency. But this "idea" sucks.
yeah, and it seems wrong to me that of all agencies it's S&J who bankrupt companies...
noone would actually read all the faxes. maybe one fax with the whole text sent 10 times would have worked way better.
i´ve been wondering how many creatives they gave notice after mercedes benz ran away from s&j...
I agree, I would be pissed off, first for wasting my time (if i was waiting for an important fax) and for wasting my paper.
fake bullshit, doesnt work. That was shot in the S&J office probably
i have to agree that this would pise off anyone.
i would drive over to the client and kick there ass.
by the way. FAX what is this?
I feel sorry for the trees that died for this.
spam for faxes are never taken kindly. this would make me want to redirect. what a shameless waste of paper, no regard for the environment at all.
I really hope this was recycle-paper. Otherwise is pure shit.
These Dutch guys have done this idea much better. Check;
http://www.toffegasten.nl/aap.pdf
woow...you were the dude that did the centreparcs commercial? Die is goed. Heel goed gevonden
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Haha, this was indeen shot at the S&J office! Horrible idea, by the way.
It can work if you send this in the name of your competitor (and the market is duopol):-)
Even as a scam ad, it's a bad idea...
Don`t forget ... it`s direct marketing. Every "throw-away-brochure" wastes more paper. It`s fun
And what about my toner???
www.philippertl.co.uk
Nope, it's bullshit. It's like punching someone on the head and saying "Hey, we have the cheapest Alka-Seltzer". Makes a negative point for the client.
ahahahaha sure they did it. They wasted a lot of money from consumer's and then they thought the consumer would be happy. And if they sent it by fax how did they have a photographer there to shoot the consumer's reaction?
I have to say I love this. Not for the shitty idea, but for the wonderfully over-acted expression on the guy's face. The carefully placed papers on the floor get an honorable mention. Way to go, guys.
I've decided I hate signatures.
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I've decided I hate signatures.
you're right, this guy's gorgeous! makes me want to chase him around the room, whipping him with a wet towel. *wah-pishhh*
I'll be outrage if someone do that to me! Is a bad idea to spam on company fax machine!
"300% more offers."
how many offers did they have before, 0?
"laughing on corridors."
they must have got the picture of this guy. i would laugh on my corridor too.
rd
at least it seems to shock you, ladies!
If this happened to me I'd be so mad I would run around punching infants.
nothing 'spezial' here....
www.ashlandic.com
when are you going to have something up on your site ashy?
hahaah...sorry...its gonna be a lil while...theres a group of people involved and its taking some time to figure out the direction we want everything to travel in. have no fear...once its up youll love it fo sho!!!
www.ashlandic.com
no doubt G, no doubt.
it will be the shiznit.
peace out.
ha!
dont forget ya umbrella....for drizzle!
www.ashlandic.com
bahahahahaha! at least this fake ad was good for something! "fo drizzle"!
awesome.
fragmented and wastage
Heinz, chop more trees. The idea worked.
Goodnight S&J.