IFFCO Tokio General Insurance: Swine Flu

Advertising Agency: Publicis, Gurgaon, India
Executive Creative Director: Emmanuel Upputuru
Creative Group Head / Copywriter: Sudhir Das
Creative Director: Anindya Banerjee
Associate CD / Art Director: Sunny Johnny


TommyO's picture
1866 pencils

Great idea, and not only for Swine Flu. Every office should hang a poster like this in their bathroom.

Dzsoi's picture
6312 pencils

Are they well-dressed mine workers? What's up with that door handle? If it isn't broken, you have to use it to get into the toilet, so you wouldn't push the door in the middle. So scammy.

akshaysrikar's picture
420 pencils

come on.... not everybody uses the door handle and especially a public bathroom one. its a mindful idea...

Dzsoi's picture
6312 pencils

I know what you mean but this is a door lever, not a door pull handle - the door CAN'T be pushed without pushing down the handle.

Guest's picture

Bro your comment is GOLD! made me laugh LOL!

Also how does the copy stay clean?

...well dressed miners!

Guest's picture

I totally agree with Dzsoi. Why would you push against the poster???

Hibon's picture
3736 pencils

Nice simple idea.

Simple ideas are the best !

Guest's picture

How much dirt does the average office worker have on their hands anyway? It's obviously scam work.

Adaddicted's picture
3435 pencils

Shouldn't this be under public interest?!


whatthefudge's picture
1268 pencils

Did I hear scam? The idea is definitely smart, just don't think that people will place their hands on the poster – especially when it's becoming dirty.

tamils's picture
202 pencils

simply smart idea....

cef's picture
547 pencils

Does it really works?
who touches that paper, instead of handle?

Zulu-1's picture
130 pencils

I think it works. You only need a few hand prints on the paper to maker an impact. People will the after read the copy and make a connection.

anHiiieeta's picture
328 pencils


Guest's picture

It screams SCAM! People do have a tendency to not use the handle and just push the damn door, I do it. May be it's an Indian thing. But here's an important question, why would you put your hands ON the poster? If there's a poster, people would not place their hands at it. Seriously, lack of logic. Don't just put up stuff for the sake of it. Do some good work. Cheers!

Guest's picture

If people see posters on bathroom doors, they are more than likely to read them. And not just in India.

Guest's picture

there are certain set backs in this ad, but the deciphered logic behind what they are trying to say is pretty evident.... WASH YOUR HANDS...i think you guys must have sat and thought over the concept again and again and again before launching the campaign....good concept , could have been flawless .

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