Advertising Agency: Publicis, Gurgaon, India
Executive Creative Director: Emmanuel Upputuru
Creative Group Head / Copywriter: Sudhir Das
Creative Director: Anindya Banerjee
Associate CD / Art Director: Sunny Johnny
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17 Comments
Great idea, and not only for Swine Flu. Every office should hang a poster like this in their bathroom.
That's me!
http://blog.tapuz.co.il/wranger
Are they well-dressed mine workers? What's up with that door handle? If it isn't broken, you have to use it to get into the toilet, so you wouldn't push the door in the middle. So scammy.
come on.... not everybody uses the door handle and especially a public bathroom one. its a mindful idea...
I know what you mean but this is a door lever, not a door pull handle - the door CAN'T be pushed without pushing down the handle.
Bro your comment is GOLD! made me laugh LOL!
Also how does the copy stay clean?
...well dressed miners!
I totally agree with Dzsoi. Why would you push against the poster???
Nice simple idea.
Simple ideas are the best !
How much dirt does the average office worker have on their hands anyway? It's obviously scam work.
Shouldn't this be under public interest?!
withalltherespects
Did I hear scam? The idea is definitely smart, just don't think that people will place their hands on the poster – especially when it's becoming dirty.
simply smart idea....
Does it really works?
who touches that paper, instead of handle?
I think it works. You only need a few hand prints on the paper to maker an impact. People will the after read the copy and make a connection.
Scam
It screams SCAM! People do have a tendency to not use the handle and just push the damn door, I do it. May be it's an Indian thing. But here's an important question, why would you put your hands ON the poster? If there's a poster, people would not place their hands at it. Seriously, lack of logic. Don't just put up stuff for the sake of it. Do some good work. Cheers!
If people see posters on bathroom doors, they are more than likely to read them. And not just in India.
there are certain set backs in this ad, but the deciphered logic behind what they are trying to say is pretty evident.... WASH YOUR HANDS...i think you guys must have sat and thought over the concept again and again and again before launching the campaign....good concept , could have been flawless .