December 2007

Ambient advertisment created by Republic of Everyone, Australia for IFAW, within the category: Public Interest, NGO.

Disgusting, isn't it?

Advertising Agency: Republic of Everyone/Happy Soldiers, Sydney, Australia
Creative Director / Art Director / Copywriter: Happy Soldiers
Photographer: Adrian Lander
Retoucher: Electric Art

Comments (29)

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Highest Rated

Mr. Fireman's picture
Mr. Fireman
Activity Score 34

Nice one

monicamexico's picture
Activity Score 830

Yes, and meaningless. There's no call to action.

w plus k_ad's picture
w plus k_ad
Activity Score 19

The URL is enough of a call to action for me.

Although I question how many of these really ran. One, maybe two. I mean, come on. All those guts have to come from something. If they ran more than two, we'll soon be seeing an all new poster campaign:

"Stop the senseless killing of animals to use their innards in 'Stop Whaling' posters."

Rog's picture
Activity Score 6082

So cynical for one so young.

>>>> That's not an ad. THIS is an ad.

Davosk's picture
Activity Score 4815

You don't think they'd be real guts, do you? This is advertising, we don't shoot real food for ads either.

Yokel's picture
Activity Score 604

We do.

Nolan's picture
Activity Score 189

Powerful. I like it!

Skotte's picture
Activity Score 24

That poor mermaid!

kgeiger's picture
Activity Score 7313


Guest's picture


doubleturban's picture
Activity Score 118

A big burden, the creators should have been whacked by that tennis racket!

Rog's picture
Activity Score 6082

Spoken like a true planner.

>>>> That's not an ad. THIS is an ad.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

As much as I hate the phrase "call to action," I think I agree. Like a bowl of cereal with no milk or something more comparatively relevant.

alpesh_4_u's picture
Activity Score 4

what they want to communicate???

Spanky's picture
Activity Score 4899

i doubt even one ran. looks like they took a picture of some guts against a wall. then photoshopped in the poster.

drunk dave's picture
drunk dave
Activity Score 1066

It was for a poster/art installation. So yes, it ran. And no, I didn't do it so I'm not being biased. And f me, but this is powerful imagery that gets the message across. Although the same could be said for having a MacDonalds burger.

Spanky's picture
Activity Score 4899

if it ran, it's not bad. but it's a little hard to believe they would or could leave a pile of guts to rot on the sidewalk. aside from the obvious health code violations, it would more likely piss people off at the organization than the whalers.

drunk dave's picture
drunk dave
Activity Score 1066

Go to and get a full run down of the campaign.

Spanky's picture
Activity Score 4899

thanks for the link. but if they submitted a fake ad to one site, why wouldn't they submit it to another?

Tincho's picture
Activity Score 1093

I like it.

(Answer for W Plus...: You dont have to be killing dogs or cats in the streets to get those guts, you can get them from a butchers shop, or something like that)

Bye's picture
Activity Score 1464

So the message is to stop whaling because it's disgusting? You could say the same of the fabrication of sausages and considering the edges of the poster, this looks like a shop.

justpassingby's picture
Activity Score 1368

what a waste of minced meat, they couldve fed a few hungry people with that!

dr.look's picture
Activity Score 53

i like it - and so does my dog. where is it?

Luz Valdez's picture
Luz Valdez
Activity Score 64

This is so burdensome. Can you whack them with rotten, oversized shoes and tennis racket, especially the wanabe?

jonybeta's picture
Activity Score 364

Growsssssssssss, like it.

Jonathan Betancur

LimitedTimeOffer's picture
Activity Score 200

I'm sure it's actually just a bunch of rope/twine painted red and epoxy glued together.

absoluties's picture
Activity Score 504

And why is the Peta ad, where the person is beating up another for there coat, any better?

Mr. Fireman's picture
Mr. Fireman
Activity Score 34

Nice one

xhp's picture
Activity Score 543

Urk, too much to me :x

Guest's picture

but it away